Saturday, January 18, 2020

Dracula Extension Speech

From the ability to change physical form to a blood-thirsty nature society has always been morbidly fascinated with the concept of Dracula. It has not only seduced literature such as Bram Stoker’s Dracula but also infected mainstream music and film industries. Many composers have expanded and appropriated much of the vampire genre such as Francis Ford Coppola’s Dracula and Slayer’s Bloodline. The ideas surrounding vampires has been of good versus evil, the nature of religion and immortality.It is due to these notions which allow us to assess the visual and literary techniques, and context of these texts where vampires have long grasped the general population’s interest. Bram Stoker’s Dracula deals with the concept of vampirism in a ‘black and white’ view. The main antagonist is seen as a demonic monster that defied the status quo and attacked the innocent. Stoker purposely uses the technique of writing the novel in first person of every character except for Dracula creating a sense of mystery and foreboding, as the characters and readers themself is uncertain about Dracula’s true nature.However, the reader is hinted that Dracula is characterised as a sinister monster by small occurrences such as his feeding of a young child to the three vampires where Jonathan recounts, ‘there was a gasp and a low wail, as a half-smothered child†¦ I was aghast’. This scene in the early chapters of the book highlights the inhumanity of Dracula where Stoker demonstrates that this character is not only evil but also void of any morals. However in later appropriations, the monster is no longer seen as pure evil, but in fact has the ability to be more humane.In Coppola’s Dracula the opening scenes showcase the creation of Dracula, demonstrating the transition from human to monster. Not only does this allow the audience to understand the existence of this monster but also empathise with this creature, blu rring the lines between good and evil. However the audience is still reminded that Dracula is still an evil monster despite him being given the human capacity of love as he feeds the three vampires a baby and says ‘Yes, I too can love. And I shall love again.    Despite this, Slayer’s Dracula sticks with the original characterisation of Stoker’s Dracula. The imagery that is used throughout Bloodline heavily coincides with the gothic motifs of vampirism such as ‘Blo11od fests’ and supernatural nocturnal manifestations such as ‘Night hides’ and ‘hunting packs. ’ Both Draculas are also void of human emotions and only seek to infect and destroy human lives. This is outlined when Stoker’s Dracula goes to England and attacks the innocent, where he forces Mina to become a vampire ‘flesh of my flesh’ by drinking his own blood as revenge to the slayers.This inhumane nature of Dracula attacking the innocent is al so portrayed throughout the chorus of Bloodline, ‘I'll kill you and your dreams tonight†¦Bleed your death upon me, Let your bloodline feed my youth. ’ Symbolism is a significant link between Stoker’s, Coppola’s and Slayer’s Dracula. Stoker and Slayer’s Dracula represents the anti-Christ, a forbidden entity which engaged readers from the repressed Victorian Era. It is through this symbolism that Dracula is portrayed as a supernatural evil where Stoker’s Dracula is repelled by any holy relics such as the crucifix.The believed ulterior motives of Dracula is made apparent by Slayer’s Dracula as he feels â€Å"Betrayed eternally’ by God and seeks to inflict his pain onto others as he chants ‘‘I’ll rip inside your soul, contaminating the world, defying God and son. ’ This strong inclination demonstrates the extent of how evil Dracula is and that his chosen actions are done to be the twisted paral lel of God’s. In addition, Dracula’s blood consumption in all three texts acts as a perverse parallel of the Holy Communion as it is gruesomely similar to Christian believers who re-enact the ‘drinking’ of Christ’s blood.However Dracula’s strength comes from consuming people’s blood rather than giving it freely, as Renfield suggests, ‘The blood is the life! ’ in an epiphany whilst undertaking his sadistic experiments. This is evident as Stoker’s and Coppola’s Dracula grows stronger as Lucy’s health continues to deteriorate after his feeding on her. However society’s fascination is not based purely on the occult of the vampire but rather the more alluring attribute of being immortal. Stoker’s Dracula represents a creature that does not age nor fall ill, aspects which society today continues to strive to obtain.Thus a time limit is of no great significance to Dracula as he continues his att acks on turning many innocent people into vampires and in turn, inflict the same curse onto them as he states ‘My revenge has just begun! I spread it over centuries and time is on my side. † Similarly, Slayer’s Dracula also deals with the concept of immortality where he also feels the desire to attack innocent people as he states ‘I will live forever†¦ in my veins your eternity. ’ Both these characters are obsessed with turning masses of people into their own kind with the knowledge that immortality comes at a grave rice- a trade up for the soul. This price however is acknowledged by Coppola’s Dracula as he cannot bring himself to completely turn Mina due to his feelings for her. This decision allows the audience to empathise with Dracula as he is given a human emotion of compassion where he cannot bear to let Mina be cursed to live a life of being hated, feared and soulless. This is shown during the scenes when Dracula has cut open his ve in for her to drink but stops her as he exclaims ‘You’ll be cursed as I am†¦I love you too much to condemn you. Thus the concept of immortality is an object of desire by Mina as she yearns to live eternally with Dracula but this resistance by him allows the audience to witness the little ‘good’ that he has and in turn, demonstrates that society’s fascination of immortality should be viewed as a curse rather than blessing. Throughout the analysis of these texts, it is apparent that the key elements of Dracula are good versus evil, the role of religion and immortality.It is due to these elements which capture our interest in the concept of vampirism where we are continually enticed to delve into the darker realms of an occult and explore the concept of immortality. Stoker’s Dracula as well as its appropriations effectively portrays the possessive nature of this character where there is a dependency on people’s blood for life as well as the ease of manipulating victims into giving their life force which accounts for the obsessive fascination of Dracula.

Friday, January 10, 2020

Good and Bad Experiences Essay

One of the many memorable scenes in Lac Su’s memoir, I Love Yous Are for White People, takes place in Chapter Four. It is the scene where Lac’s father takes his family out to buy their first restaurant meal. I find it a very interesting and hilarious scene. Pa receives some extra food stamps from Uncle Sam, so he decides to take his family out to the restaurant around the corner of their house. Obviously, this is the first time of them eating in the American restaurant; therefore, everything is kind of new for them. Since the only one who knows English in the family is Lac, it is not quite easy for them to order foods. The family has to order food through Lac, or they point at the pictures on the menu to order. Even when the food arrives at their table, which are hamburgers and French fries, they still do not know what those are and how to eat them. Lac’s father even asks him if they need to use chopsticks to eat the hamburgers, and says the other patrons are sav ages when he sees they eat hamburgers with their bare hands. When they are done eating and the bill comes, the father pays the bill with the stamp foods, and it drives the waitress crazy when she keeps explaining to Lac’s father that the restaurant doesn’t take stamp foods but he doesn’t understand what she says. However, when the manager comes to their table to solve the problem, he accepts it. He takes all the stamp foods and twelve dollars cash and jettison the family out. This is a very hilarious scene in the memoir, and I remember this scene the most throughout the whole book. This memoir also examines the emotional and physical damage Pa causes for Lac Su. First, when he notices that Su steals money from the piggy bank, Pa whips Su as soon as they get home. Second, Pa forces Su to take all his clothes off until Su is completely naked. Next, Pa throws Su out in the crowded street to let him feels ashamed even though he insists Pa not to and cries. Then, Pa yells out to the street to make sure everybody notices Su when he’s naked (117). All the neighbors come out to street and laugh at Su. (117). When Pa finally lets Su go back inside, he still lectures Su for two hours and doesn’t care how tired and shocked Su is. In contrast to Lac Su’s life of minimal support, the most supportive person in my life has been my best friend, Trang. I first met her in tenth grade and we have been bestfriends since. She is the same age as me but she is wiser than me and open-minded. She has helped me so much in my  life. She is like my other sister who I could turn to when I have no one beside me. She has helped me make right decisions every time I have to do something important in my life. When I first came to the United States from Vietnam, it was the hardest time for me and she was the one who encouraged me to not give up. She told me to be happy and be positive. Until now, she still always tells me to be positive and stay happy. She is very good at keeping secrets; therefore, I feel like I can tell her everything in my life and expect no one knows about it but her. She also accepts and supports me for being who I am. Sometimes, I get bored and sad, but later, talking to her makes me feel better. She always helps me feel stronger and confident about myself. She was also the only one who helped me choose my major. My parents always wanted me to be a businessman or an engineer, they still do now, but I have never seen myself as an engineer or a businessman. I always see myself as a nurse working in the hospital. So, Trang talked me into pursuing my dream. There are many great and wonderful ways she has supported me.

Thursday, January 2, 2020

How religion was affected by Industrialization Essay

How religion was affected by Industrialization The Communist Manifesto Great changes took place in the lives and work of people in several parts of the world, resulting from the development of the Industrial Revolution. Just before the outbreak of revolutionary violence in Paris due to the consequences of industrialization, Karl Marx wrote â€Å"The Communist Manifesto.† He saw this revolutionary violence as â€Å"the opening episode of a worldwide communist revolution.†1 There was no such revolution, however the communist ideals had been brought about and had taken a toll on society. The relationship between economic development and Communist party strength is significant. Also the significance of religion during this period had†¦show more content†¦Large factories began to replace the cottage industry and power-driven machinery was introduced. Before industrialization, manufacturing was done by hand or simple machines where people would work at home. â€Å"Domestic industry and rural handicrafts were interpreted a s a transitional stage between handicraft and the factory and as household manufacture destined for trade, and consequently as an intermediate step between the factory proper as a handicraft.†3 Hard labor was now a matter of the past, and as a result, factories developed as the best way of bringing together the machines and the workers to operate them. Instead of one-man multitasking the production of a single product, hundreds of men completed one task that would be a single step in the production of goods.4 With the changes brought about by the industrialization of textile manufacturing, many new machines had become commonplace at that point in time. â€Å"Industry needed a new, cheap, and efficient source of power and found it in the steam engine.†5 Many new machines were powered by steam. Coal and iron were the two natural resources on which early industrialization largely depended. However, iron making was becoming so expensive that many iron makers quit the industry because of the high costs of production. Abraham Darby brought about a successful way of using charcoal to make coke, which made iron making much more economical and efficient. The two most important industries during theShow MoreRelatedEssay on HISTORY1490 Words   |  6 PagesRainforest Panama Canal The Himalayas The Ring of Fire The Mississippi River The Gobi Desert (10 points) II. Graphic Organizer Fill in the table below about these five major world religions. Do not fill in the shaded boxes. (10 points) Religion Name at least one Holy Text How do you achieve enlightment? Describe their view about the afterlife. 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People from each time period decide what they want to continue incorporating and what they would like to disregard. The Victorian Era was brought about upon to show rebellion from the Romantic period. The Victorian Era is a reaction against the Romantic Period due to differences in terms of historical influences, effects of science, crises of faith, and women’s desire for change. TheRead MoreClassical Era in Latin America and Europe Essay1569 Words   |  7 PagesSociety was the creation of new political ideologies, resulting in neither an absolute or dictatorial structure. The instability of Latin American politics created a weakened structure, therefore creating limitations to regulate criminals, and landlords. Culturally, the Western Societies role of religion lost popularity, as nationalism and socialism provided competition for the church. But the Westerners excelled in literature, the arts and in science due to innovations from industrialization. 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Wednesday, December 25, 2019

Child Labor Laws Were Created For A Reason - 965 Words

Child labor laws were created for a reason. Children should not be allowed to work at their age. A child should be is at school, learning and broadening their mines not working. In reading the post by Bruce D., I was stunned to know that this man would have rather enlisted in the army or take on a job as a child instead of going to school. I do not agree with the concept of children working, their palace at that age is going to school and enjoying their adolescence. Bruce D. states that he was better off working than going to school. How could that be? People would not be able to obtain a good paying job without an education. I’m sure that most children at one point in their lives have said that school was not for them. Most of this children have parents that would not agree and would support their children during their school years to in order for them to obtain their diploma. What would parents be showing their children if they would just allow them to quit school because th ey felt it was not for them? Would they be showing them that it’s ok to settle for a minimum wage job, that barely making ends meet? All parents wish their children a better life than they had, but putting them to work and depriving them of their childhood is just wrong. Parents should be examples to their children and instil in them that without an education they will not have be able to provide a better life for their families. Children are meant to play, not work. Although I chose to startShow MoreRelatedIndustrialization Of Child Labor During The Industrial Revolution1603 Words   |  7 Pagesconsequences for society because of child labor, it was essentially a positive thing for society. Industrialization’s positive effects were new laws to improve working conditions, production increased, and merchandise became cheaper. 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Child labor firstRead MoreThe Positives Of The Industrial Revolution1522 Words   |  7 Pagesconsequences for society because of child labor, it was essentially a positive thing for society. Industrialization’s positive effects were new laws to improve working conditions, production increased, and merchandise became cheaper. There were numerous negatives that the Industrial Revolution brought with it; nonetheless the positives out-weigh it in today’s society. Because of the child labor during the Industrial Revolution today’s society currently has laws to improve the working conditions ofRead MoreFrightful Factories: Child Labor837 Words   |  3 PagesRevolution many children were forced to work in order to support their family because of the unstable economy. The hardships that these children suffered through ruined their childhood. In the factories, the working conditions for the children were terrible, they had working long hours for such little pay for their families. 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Child labor was once an immense issue in the United States; however, we now have laws protecting children from dangerous working conditions. Unfortunately, children in countries like India and Africa are still falling victim to harsh working conditions. These developing nations have the same problem that the United States had years ago; children are workingRead MoreChild Labor As A Cultural Norm1604 Words   |  7 Pagesapproximately 215 million children under the age of 15 that are working in the child labor industry around the world. What can be done to resolve this global issue? Child labor is when companies use children to perform manufacturing duties— typically being paid in low wages. There are many different reasons and causes of child labor such as: poverty, globalization, and corruption. In some countries, however, child labor is considered a cultural norm. 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In the 1850s, railroads were being built all across America, and with that came the rise of the steel and oil industries, as well as dramatic population increases in the newly urbanized cities. Such a change in society created a gap between social classes causes incredible amounts of poverty for many, and incredibleRead MoreLabor Unions And The Industrial Age1362 Words   |  6 Pages1900, 18 percent of all American workers were under the age of 16† (Yellowitz, http://www.history.com/topics/child-labor). For years people have gone back and forth on whether or not labor unions are actually beneficial to workers or if unions are harmful to the economy. Labor unions first started popping up as early as 1794 and started catching on in the 1880s with the introduction of The Knights of Labor. (Staff, http://www.history.com/topics/knigh ts-of-labor) Unions grew in response to terrible working

Tuesday, December 17, 2019

The Film And Tv And Dark Side Of American Cities - 946 Words

The Film and TV and dark side of American cities From long time ago up to know, the whole world has changed from the an entity characterized by cities ,and suburban life style to other dominated entity known by the globalization and urbanization. in same time of this change also the TV and film industry has been changed and improved, and used to be as witness of this change, in lifestyle of people in the cities and suburban, and cover alot different of the people live aspec over all the world. in this essay will explores urbanism in the eyes of TV and film. in too many media sources, depiction the dark parts or the aspects of American cities are revealed to the audience. some of these darker aspects represent on the discrimination and racial persecution. Most or some of the Hollywood Movies contain of feature discrimination of some people mostly Asian. Among these darker aspects is the discrimination and racial oppression that some people faces in these cities. Most of the Hollywood films continuously feature discrimination of some people mostly Asian. while the people from Asians represent a significant proportion of the entire U.S. it is still really hard to understand how they are yet to be regarded as fully Americans citizens. for example in 2013 the caricatured portrayals of the Asians were on the rise With most actors often getting nominations for performing demeaning roles in Hollywood movies. The Asian characters often receive stereotypic roles in theShow MoreRelatedPaint It Black: The Evolution of Film Noir Essay examples1578 Words   |  7 PagesPaint It Black It’s a dark and rainy night. Our hero is hiding behind a wall with a revolver in hand. A crack of light, illuminates half of his face. He’s shaking nervously because he only has one bullet left. He turns the corner, and a sudden gunshot hits our hero. Who shot him? None other than his partner, who’s secretly in love with the very same dame that our hero fell for. You can consider this an example of a classic film noir ending. Film noir is a term used in cinema to describe a visuallyRead MoreWhite Privilege And Black Privilege1732 Words   |  7 Pagesunderstood in order to be eradicated. It is necessary for white people to acknowledge their part in maintaining and benefiting from a society that has thrived on racial hierarchy and white supremacy for centuries. White privilege is essentially the flip side of racism; racism does not only disadvantage people of colour, but grants white people power and dominance in our so-called â€Å"post-racial† society ( McKintosh, 1). In this essay, I will argue that positive and widespread representation and implied acceptanceRead MoreThe Movie I Chose For This Final Essay1408 Words   |  6 PagesWatching some of the movies in our curriculum has elevated my level of knowledge of American films. This course was called American on film Representing Race, Class, Gender, and Sexuality at the movies. In this, you gave us one last assignment to choose a film that represent some or all of these qualities. The movie I chose for this final essay embodies all of those qualities. The movie that I have chosen is a film named Six Degrees of Separation. This movie was written by John Guare, and based onRead MoreCase Studies: Ethics in Journalism and Other Media1504 Words   |  6 Pagesthe publication he or she is working for. Journalists have a deep social responsibility to the public, and they cannot use digital media to forge the truth out of whole cloth. Whats to be done in this case? There are other cas es of plagiarism in American newspapers that can be used as examples in terms of what steps should be taken by publishers and editors of these publications. The most infamous case of plagiarism in recent years happened in the newsroom of the highly esteemed New York Times, inRead MoreRemembering 9/11 through the Lens of Hollywood: A Detailed Analysis1240 Words   |  5 Pagesextremity of the human race. The greatest outcome of people heading to New York to help evacuate people, restore New York City, and sympathize over the people who went through this tragedy, was heart rending. Adding oil to the fire- is what Hollywood did during this post traumatic yet chauvinistic incident of 9/11. Was Hollywood ready enough, or looking at its counter side? Were Americans ready to handle movies that might convey or depict the 9/11 attack? (â€Å"A 9/11 MOVIE: Is It Too Soon?† 1) Before SeptemberRead MoreSaving Private Ryan Comparison1220 Words   |  5 PagesSpotting Anachronisms Saving Private Ryan and The Man in the High Castle where the film and TV series I chose to watch. In Saving Private Ryan, the main character was Captain Miller. He and his squad were tasked to find and retrieve Private First Class James Francis Ryan because his three other brothers were killed in action. The series produced by Amazon called The Man in the High Castle is based on a novel by Phillip K Dick, the series depicts an alternate reality in which the Axis powers won WorldRead MoreIn many ways, Television has proved to be one of the worst inventions of modern times. All too often, Television is harmful because of the shows it broadcasts and the way it is used in the home1544 Words   |  7 Pagesmany excellent programs, many people think television is one of the worst inventions of modern times. All too often, television is harmful because of the shows it broadcasts, the effect it has on people, and the way it is used in homes. First, heavy TV viewing leads to poor school performance. Most television broadcasters show a variety of programs 24 hours a day, giving the viewers a 24-hour service. More time spent watching these shows is linked with poorer school performance overall and decreasedRead MoreThe Film Of The Cage Directed By Coco Fusco And Paula Heredia1955 Words   |  8 PagesCage directed by Coco Fusco and Paula Heredia consists of a video record about performance art in 1990s and a 1930s Hollywood film. In the video record, two performance artists dress up as indigenous from Gulf of Mexico and are declared by the guide that they cannot speak English (CIC). They come to some cities such as Chicago, Washington D.C., Minneapolis, New York City in U.S., Madrid in Sydney and Sydney in Australia (CIC), and they are put themselves in a big cage for visitors to watch and interactRead More America Essay5829 Words   |  24 Pagesis ambiguous. A huge American Flag hangs down from ceiling. The window is left open, so the flag ripples in the wind. The day is hot. The Devil Winds are blowing off the Mojave Desert.) History is fabrication. History is betrayal. â€Å"What passes for identity in America is a series of myths about one’s heroic ancestors. America and Me (1) History is fabrication, coated with honey, and bubbled from all evil, in order to make life worth living. American History is no exemptionRead MoreHow Batman Has Changed over the Past 70 Years3037 Words   |  12 PagesHow has the Dc Comics superhero Batman changed over the past 70 years? How has design influenced the development of the various costumes for the character and how are Batman films reflecting darker forces within US Society? From Comic book Hero to national icon. Introduction In this dissertation I will discuss how DC Comics have developed and improved the design of their comic books since their establishment in 1937. I will compare comics from past and present and talk about the different styles

Monday, December 9, 2019

Lessons in an inspector Calls Essay Example For Students

Lessons in an inspector Calls Essay He is trying to teach his son and son-in-law to forget about the cranks or Socialists, and to follow his traditional opinion that it is every man for himself. The Inspector goes on to make an impression on the younger members of the family, namely Sheila and Eric, who genuinely feel remorseful after their interrogation. The Inspector is trying to make them question the status quo, not to blindly follow the paths of their parents and hence be more open-minded towards new ideas. Eric plainly opposes his fathers views. For example, Eric says, Why shouldnt they try for higher wages? We try for the highest possible prices. And I dont see why she should have been sacked just because shed a bit more spirit than the others. You said yourself she was a good worker. Id have let her stay. Erics fathers response to this is an angry Unless you brighten your ideas, youll never be in a position to let anybody stay or to tell them to go. The Inspector encourages Erics different way of thinking when he makes comments such as Its better to ask for the earth than to take it. He also encourages Sheila to feel responsible for her actions, and not listen to her father who tells her to forget about it. Evidently it can be seen that JB Priestly has aimed to teach us many lessons about society through his play. He hopes that by reading his play, people will think more about their individual and collective responsibilities, understand equality and treat others as equals, no matter what their status in life is and be unbiased in our thoughts and open ourselves up to new ideas. Lillian Ong 9V5 Subject: Teacher: Page 1 of 2 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE J. B. Priestley section.

Sunday, December 1, 2019

Promotional and Advertising Strategies †Automotive Industry

Introduction This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. Both companies are German-based and sell their products in the luxury car market. The two companies have a history of marketing and advertising rivalries that have manifested through public advertising wars (Kumar 9).Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More The same rivalry has manifested through the development and application of new technologies. This paper explores different aspects of their marketing strategies and promotional campaigns. Comparison and Contrast of the two Marketing Strategies According to Kotler (5), a company’s marketing strategy consists of four distinctive areas – product, place, promotion, and price. This section of the paper evaluates the marketing strategies of Audi and BMW base d on this marketing framework. BMW For a long time, BMW has marketed itself as a luxury automobile brand (Klein 7). In line with this strategy, the company has continually targeted affluent people with a high disposable income because they can afford their cars (Johnson 9). BMW’s place strategy focuses on constructing different manufacturing plants in different markets (Johnson 9). Through this strategy, the company does not import its cars from Germany because it manufactures them in their host’s location. Comparatively, the company’s pricing strategy centers on charging their customers a premium for improved value. This value has emerged from improved technology, luxury and the infusion of advanced car features (value-based pricing) (Klein 7). Its promotion strategy has focused on positioning the BMW brand as a household name. To do so, the company has developed innovative advertisements (Johnson 6). In line with this strategy, the company has also sponsored h igh-profile events like the Olympics. Lastly, BMW’s product strategy has focused on developing cars (usually sedans) with sleek designs and high quality. Its products also have advanced technology, low gas mileage and a high performance (Klein 10). AUDI Similar to the BMW, Audi’s product strategy centers on providing its customers with high-tech, modern and quality vehicles (Kumar 5). In line with this strategy, the company strives to produce products with advanced technology. Its cars also have the latest features in automobile production. Audi’s slogan â€Å"truth of engineering† sums this product strategy.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s price strategy aims to make the company’s cars affordable to many people. In this regard, Audi cars retail at average prices compared to its rivals, such as Mercedes Benz and BMW (Bhasin 3). However, the company has made sure that this pricing strategy strikes a careful balance with quality. Stated differently, although Audi cars are affordable, they have a high quality. This is why Kumar (7) argues that although Audis may be relatively cheaper than its rivals, both brands observe the same level of quality in their car production processes. Audi’s promotion strategy has focused on presenting their cars as racing machines (Kumar 7). The company believes that this strategy would show that the company’s cars are faster and better than others are (Bhasin 3). Lastly, Audi’s placement strategy highlights the company’s quest to avail its cars in major showrooms. This way, its customers could inspect the cars in their respective countries. The table below compares the marketing strategies of both BMW and Audi Marketing Component BMW Audi Place Manufacturing cars in hosts’ locations Importing cars from Germany (its headquarters) Price H igh Prices (value-based pricing) Average price Promotion Sponsoring high-profile events, such as the Olympics Sponsoring racing events Product Provides its customers with high-tech, modern and quality vehicles Provides its customers with high-tech, modern and quality vehicles Marketing Information In today’s fast-paced and competitive automotive market, carmakers need to gather useful marketing information that would set them apart from their competitors (Bhasin 3). In particular, Audi could use this advantage because its overall sales (globally) are lower than BMW’s (Kumar 7). Particularly, the company should use marketing information to get a broader understanding of the global automobile market and identify untapped opportunities it could exploit. Furthermore, with a proper marketing information system in place, Audi could easily track and improve independent operation processes in its production processes (Bhasin 3). This way, the company could easily establ ish a broader perspective not only of the global automobile market, but also of its independent processes, thereby facilitating improvements, which would give it a competitive advantage over its rivals.Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More Two uses for Consumer-Oriented promotions that could help one company in the short term and long term Consumer-oriented promotions are useful to carmakers, both in the short term and long-term because competition in the global market is higher than ever before (Johnson 9). Such promotions may include price reductions, tax rebates, coupons and other inducements. Audi could benefit from such promotions to improve its competitive position in the market. In the short-term, the company could retain more of its customers this way (Ray 4). For example, if it offers free after-sales service to its customers, the company could retain more customers in the cutthroat automobile market because its customers would be more appreciative of the extent that the company is going to earn their business. In the long-term, consumer-oriented promotions could improve customer loyalty to the Audi brand (Ray 4). For example, when customers know that they could always get a good price for a high quality car (through rebates or sales); they are likely to develop a strong brand loyalty to the brand. Analyze the Strategic Manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives Some of the most common pricing objectives are increasing monetary sales, increasing returns on investment (ROI), maximizing long-run profit, maximizing short-term profit (Kotler 17). The key components of BMW’s pricing mix strive to meet two of the above-mentioned pricing objectives – increasing ROI and increasing mon etary sales. The company achieves these goals by adopting a premium-pricing model. Indeed, as Klein (13) observes, targeting high-end customers allows the company to charge a higher price for its units, thereby allowing the company to enjoy higher margins than its competitors. This way, it increases its monetary sales and ROI. Suggest Two Actions that other Companies within the Same Product Group may take to differentiate themselves and gain a competitive Advantage In a competitive market, companies have to differentiate themselves by adopting unique marketing strategies that would earn them a competitive advantage (Kotler 3). Many automakers, such as BMW, Audi, and Mercedes Benz, saturate the global luxury automobile market. Mercedes Benz competes directly and indirectly with the two companies discussed in this paper. The company could differentiate itself by adopting a unique service model. According to Kobran (2), this strategy could help to show how Mercedes Benz is different fr om other luxury brand companies. The difference could emerge through a depiction of unique car manufacturing processes and its differences with other companies that operate in the same market segment.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To demonstrate how this advantage will differentiate Mercedes Benz from its competitors, Kobran says, â€Å"Companies that can demonstrate a more effective way to service their customers often gain a competitive advantage and a compelling way to differentiate† (3). Alternatively, Mercedes Benz could differentiate itself through technical expertise.  This differentiating factor does not mean that the company should differentiate itself through technology only. Instead, it could project itself as having a solution to a perennial problem among car buyers (Kobran 5). For example, it could present itself as the company that builds stable cars. Collectively, adopting unique car manufacturing processes and advancing its technical position in the automobile industry could help the company to gain a competitive advantage over its rivals such as BMW and Audi. Define the most Effective Advertising Medium for a Company in the Selected Product Category There are different types of adver tising media used by different companies to promote their brands. The most common types of advertising media include television, radio, print publications, internet, direct mail, and sponsorships. Although these advertising strategies have different advantages and disadvantages, some of them are more effective in the automotive industry than others are (Ray 6). The most effective advertising medium for promoting luxury car brands, such as BMW and Audi, is sponsorship. The justification for the advancement of this strategy is its focused nature (Kotler 15). For example, sponsoring motor events is likely to market a car brand among people who like cars. This way, car companies would be targeting specific and not general audiences. Ray calls this type of marketing strategy â€Å"marketing with the end in mind† (5). Furthermore, sponsoring a car event taps into the emotional appeal of such events among potential customers who are passionate about cars (Kotler 16). Similarly, it i s more relevant than other types of advertising, which marketers could use in the luxury automobile market, because it is relevant by reaching potential customers where they choose to be in. Sponsorship is also more effective than other types of advertising in the automobile market because it is interactive (Kotler 16). Stated differently, while other types of advertising, such as television and radio, are monologue, sponsorship is a dialogue between sellers and potential buyers. Therefore, luxury carmakers, such as BMW and Audi are bound to benefit from the continuation of sponsorship as their main promotional strategy. Conclusion This paper has shown that BMW and Audi are rivals in the luxury automobile sector. They have different marketing strategies that have propelled them to leadership positions in the global automobile market. Their marketing strategies converge based on their promotional and product strategies. However, they differ in terms of their place and pricing strateg ies. Since BMW has more sales numbers than Audi does, this paper proposes that the latter should exploit marketing data to gain a competitive advantage by gaining a broader perspective of its internal processes and identifying possible opportunities for improvement. This paper has also shown that other companies in the luxury brand segment could differentiate themselves in the market by adopting a unique service model and through improved technical expertise. To wade through the cutthroat automobile industry, this paper also proposes that leading automobile brands should pursue sponsorship as the main advertising strategy because it is more interactive and focused, compared to other available strategies. This advertising strategy is likely to increase their sales numbers and earn them a competitive advantage over their rivals. Works Cited Bhasin, H. 8 Advantages of Marketing Information Systems. October. 2012. Web. Johnson, R. BMW AG: Marketing Plan. 2015. Web. Klein, A. Marketing P lan: BMW 1-series in Germany, London, UK: GRIN Verlag, 2007.  Print. Kobran, S. How To Differentiate Yourself When You’re Not that Different. 2013.  Web. Kotler, P. Kotler On Marketing, New York, NY: Simon and Schuster, 2012. Print. Kumar, A. Marketing Plan: Audi Company Overview. 2014. Web. Ray, L. The Long-Term Effects of Customer-Oriented Sales Promotions. 2014.  Web. This essay on Promotional and Advertising Strategies – Automotive Industry was written and submitted by user Dangelo Ryan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.