The Film And Tv And Dark Side Of American Cities - 946 Words

The Film and TV and dark side of American cities From long time ago up to know, the whole world has changed from the an entity characterized by cities ,and suburban life style to other dominated entity known by the globalization and urbanization. in same time of this change also the TV and film industry has been changed and improved, and used to be as witness of this change, in lifestyle of people in the cities and suburban, and cover alot different of the people live aspec over all the world. in this essay will explores urbanism in the eyes of TV and film. in too many media sources, depiction the dark parts or the aspects of American cities are revealed to the audience. some of these darker aspects represent on the discrimination and racial persecution. Most or some of the Hollywood Movies contain of feature discrimination of some people mostly Asian. Among these darker aspects is the discrimination and racial oppression that some people faces in these cities. Most of the Hollywood films continuously feature discrimination of some people mostly Asian. while the people from Asians represent a significant proportion of the entire U.S. it is still really hard to understand how they are yet to be regarded as fully Americans citizens. for example in 2013 the caricatured portrayals of the Asians were on the rise With most actors often getting nominations for performing demeaning roles in Hollywood movies. The Asian characters often receive stereotypic roles in theShow MoreRelatedPaint It Black: The Evolution of Film Noir Essay examples1578 Words   |  7 PagesPaint It Black It’s a dark and rainy night. Our hero is hiding behind a wall with a revolver in hand. A crack of light, illuminates half of his face. He’s shaking nervously because he only has one bullet left. He turns the corner, and a sudden gunshot hits our hero. Who shot him? None other than his partner, who’s secretly in love with the very same dame that our hero fell for. You can consider this an example of a classic film noir ending. Film noir is a term used in cinema to describe a visuallyRead MoreWhite Privilege And Black Privilege1732 Words   |  7 Pagesunderstood in order to be eradicated. It is necessary for white people to acknowledge their part in maintaining and benefiting from a society that has thrived on racial hierarchy and white supremacy for centuries. White privilege is essentially the flip side of racism; racism does not only disadvantage people of colour, but grants white people power and dominance in our so-called â€Å"post-racial† society ( McKintosh, 1). In this essay, I will argue that positive and widespread representation and implied acceptanceRead MoreThe Movie I Chose For This Final Essay1408 Words   |  6 PagesWatching some of the movies in our curriculum has elevated my level of knowledge of American films. This course was called American on film Representing Race, Class, Gender, and Sexuality at the movies. In this, you gave us one last assignment to choose a film that represent some or all of these qualities. The movie I chose for this final essay embodies all of those qualities. The movie that I have chosen is a film named Six Degrees of Separation. This movie was written by John Guare, and based onRead MoreCase Studies: Ethics in Journalism and Other Media1504 Words   |  6 Pagesthe publication he or she is working for. Journalists have a deep social responsibility to the public, and they cannot use digital media to forge the truth out of whole cloth. Whats to be done in this case? There are other cas es of plagiarism in American newspapers that can be used as examples in terms of what steps should be taken by publishers and editors of these publications. The most infamous case of plagiarism in recent years happened in the newsroom of the highly esteemed New York Times, inRead MoreRemembering 9/11 through the Lens of Hollywood: A Detailed Analysis1240 Words   |  5 Pagesextremity of the human race. The greatest outcome of people heading to New York to help evacuate people, restore New York City, and sympathize over the people who went through this tragedy, was heart rending. Adding oil to the fire- is what Hollywood did during this post traumatic yet chauvinistic incident of 9/11. Was Hollywood ready enough, or looking at its counter side? Were Americans ready to handle movies that might convey or depict the 9/11 attack? (â€Å"A 9/11 MOVIE: Is It Too Soon?† 1) Before SeptemberRead MoreSaving Private Ryan Comparison1220 Words   |  5 PagesSpotting Anachronisms Saving Private Ryan and The Man in the High Castle where the film and TV series I chose to watch. In Saving Private Ryan, the main character was Captain Miller. 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Lessons in an inspector Calls Essay Example For Students

Lessons in an inspector Calls Essay He is trying to teach his son and son-in-law to forget about the cranks or Socialists, and to follow his traditional opinion that it is every man for himself. The Inspector goes on to make an impression on the younger members of the family, namely Sheila and Eric, who genuinely feel remorseful after their interrogation. The Inspector is trying to make them question the status quo, not to blindly follow the paths of their parents and hence be more open-minded towards new ideas. Eric plainly opposes his fathers views. For example, Eric says, Why shouldnt they try for higher wages? We try for the highest possible prices. And I dont see why she should have been sacked just because shed a bit more spirit than the others. You said yourself she was a good worker. Id have let her stay. Erics fathers response to this is an angry Unless you brighten your ideas, youll never be in a position to let anybody stay or to tell them to go. The Inspector encourages Erics different way of thinking when he makes comments such as Its better to ask for the earth than to take it. He also encourages Sheila to feel responsible for her actions, and not listen to her father who tells her to forget about it. Evidently it can be seen that JB Priestly has aimed to teach us many lessons about society through his play. He hopes that by reading his play, people will think more about their individual and collective responsibilities, understand equality and treat others as equals, no matter what their status in life is and be unbiased in our thoughts and open ourselves up to new ideas. Lillian Ong 9V5 Subject: Teacher: Page 1 of 2 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE J. B. Priestley section.

Promotional and Advertising Strategies †Automotive Industry

Introduction This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. Both companies are German-based and sell their products in the luxury car market. The two companies have a history of marketing and advertising rivalries that have manifested through public advertising wars (Kumar 9).Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More The same rivalry has manifested through the development and application of new technologies. This paper explores different aspects of their marketing strategies and promotional campaigns. Comparison and Contrast of the two Marketing Strategies According to Kotler (5), a company’s marketing strategy consists of four distinctive areas – product, place, promotion, and price. This section of the paper evaluates the marketing strategies of Audi and BMW base d on this marketing framework. BMW For a long time, BMW has marketed itself as a luxury automobile brand (Klein 7). In line with this strategy, the company has continually targeted affluent people with a high disposable income because they can afford their cars (Johnson 9). BMW’s place strategy focuses on constructing different manufacturing plants in different markets (Johnson 9). Through this strategy, the company does not import its cars from Germany because it manufactures them in their host’s location. Comparatively, the company’s pricing strategy centers on charging their customers a premium for improved value. This value has emerged from improved technology, luxury and the infusion of advanced car features (value-based pricing) (Klein 7). Its promotion strategy has focused on positioning the BMW brand as a household name. To do so, the company has developed innovative advertisements (Johnson 6). In line with this strategy, the company has also sponsored h igh-profile events like the Olympics. Lastly, BMW’s product strategy has focused on developing cars (usually sedans) with sleek designs and high quality. Its products also have advanced technology, low gas mileage and a high performance (Klein 10). AUDI Similar to the BMW, Audi’s product strategy centers on providing its customers with high-tech, modern and quality vehicles (Kumar 5). In line with this strategy, the company strives to produce products with advanced technology. Its cars also have the latest features in automobile production. Audi’s slogan â€Å"truth of engineering† sums this product strategy.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s price strategy aims to make the company’s cars affordable to many people. In this regard, Audi cars retail at average prices compared to its rivals, such as Mercedes Benz and BMW (Bhasin 3). However, the company has made sure that this pricing strategy strikes a careful balance with quality. Stated differently, although Audi cars are affordable, they have a high quality. This is why Kumar (7) argues that although Audis may be relatively cheaper than its rivals, both brands observe the same level of quality in their car production processes. Audi’s promotion strategy has focused on presenting their cars as racing machines (Kumar 7). The company believes that this strategy would show that the company’s cars are faster and better than others are (Bhasin 3). Lastly, Audi’s placement strategy highlights the company’s quest to avail its cars in major showrooms. This way, its customers could inspect the cars in their respective countries. The table below compares the marketing strategies of both BMW and Audi Marketing Component BMW Audi Place Manufacturing cars in hosts’ locations Importing cars from Germany (its headquarters) Price H igh Prices (value-based pricing) Average price Promotion Sponsoring high-profile events, such as the Olympics Sponsoring racing events Product Provides its customers with high-tech, modern and quality vehicles Provides its customers with high-tech, modern and quality vehicles Marketing Information In today’s fast-paced and competitive automotive market, carmakers need to gather useful marketing information that would set them apart from their competitors (Bhasin 3). In particular, Audi could use this advantage because its overall sales (globally) are lower than BMW’s (Kumar 7). Particularly, the company should use marketing information to get a broader understanding of the global automobile market and identify untapped opportunities it could exploit. Furthermore, with a proper marketing information system in place, Audi could easily track and improve independent operation processes in its production processes (Bhasin 3). This way, the company could easily establ ish a broader perspective not only of the global automobile market, but also of its independent processes, thereby facilitating improvements, which would give it a competitive advantage over its rivals.Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More Two uses for Consumer-Oriented promotions that could help one company in the short term and long term Consumer-oriented promotions are useful to carmakers, both in the short term and long-term because competition in the global market is higher than ever before (Johnson 9). Such promotions may include price reductions, tax rebates, coupons and other inducements. Audi could benefit from such promotions to improve its competitive position in the market. In the short-term, the company could retain more of its customers this way (Ray 4). For example, if it offers free after-sales service to its customers, the company could retain more customers in the cutthroat automobile market because its customers would be more appreciative of the extent that the company is going to earn their business. In the long-term, consumer-oriented promotions could improve customer loyalty to the Audi brand (Ray 4). For example, when customers know that they could always get a good price for a high quality car (through rebates or sales); they are likely to develop a strong brand loyalty to the brand. Analyze the Strategic Manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives Some of the most common pricing objectives are increasing monetary sales, increasing returns on investment (ROI), maximizing long-run profit, maximizing short-term profit (Kotler 17). The key components of BMW’s pricing mix strive to meet two of the above-mentioned pricing objectives – increasing ROI and increasing mon etary sales. The company achieves these goals by adopting a premium-pricing model. Indeed, as Klein (13) observes, targeting high-end customers allows the company to charge a higher price for its units, thereby allowing the company to enjoy higher margins than its competitors. This way, it increases its monetary sales and ROI. Suggest Two Actions that other Companies within the Same Product Group may take to differentiate themselves and gain a competitive Advantage In a competitive market, companies have to differentiate themselves by adopting unique marketing strategies that would earn them a competitive advantage (Kotler 3). Many automakers, such as BMW, Audi, and Mercedes Benz, saturate the global luxury automobile market. Mercedes Benz competes directly and indirectly with the two companies discussed in this paper. The company could differentiate itself by adopting a unique service model. According to Kobran (2), this strategy could help to show how Mercedes Benz is different fr om other luxury brand companies. The difference could emerge through a depiction of unique car manufacturing processes and its differences with other companies that operate in the same market segment.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To demonstrate how this advantage will differentiate Mercedes Benz from its competitors, Kobran says, â€Å"Companies that can demonstrate a more effective way to service their customers often gain a competitive advantage and a compelling way to differentiate† (3). Alternatively, Mercedes Benz could differentiate itself through technical expertise.  This differentiating factor does not mean that the company should differentiate itself through technology only. Instead, it could project itself as having a solution to a perennial problem among car buyers (Kobran 5). For example, it could present itself as the company that builds stable cars. Collectively, adopting unique car manufacturing processes and advancing its technical position in the automobile industry could help the company to gain a competitive advantage over its rivals such as BMW and Audi. Define the most Effective Advertising Medium for a Company in the Selected Product Category There are different types of adver tising media used by different companies to promote their brands. The most common types of advertising media include television, radio, print publications, internet, direct mail, and sponsorships. Although these advertising strategies have different advantages and disadvantages, some of them are more effective in the automotive industry than others are (Ray 6). The most effective advertising medium for promoting luxury car brands, such as BMW and Audi, is sponsorship. The justification for the advancement of this strategy is its focused nature (Kotler 15). For example, sponsoring motor events is likely to market a car brand among people who like cars. This way, car companies would be targeting specific and not general audiences. Ray calls this type of marketing strategy â€Å"marketing with the end in mind† (5). Furthermore, sponsoring a car event taps into the emotional appeal of such events among potential customers who are passionate about cars (Kotler 16). Similarly, it i s more relevant than other types of advertising, which marketers could use in the luxury automobile market, because it is relevant by reaching potential customers where they choose to be in. Sponsorship is also more effective than other types of advertising in the automobile market because it is interactive (Kotler 16). Stated differently, while other types of advertising, such as television and radio, are monologue, sponsorship is a dialogue between sellers and potential buyers. Therefore, luxury carmakers, such as BMW and Audi are bound to benefit from the continuation of sponsorship as their main promotional strategy. Conclusion This paper has shown that BMW and Audi are rivals in the luxury automobile sector. They have different marketing strategies that have propelled them to leadership positions in the global automobile market. Their marketing strategies converge based on their promotional and product strategies. However, they differ in terms of their place and pricing strateg ies. Since BMW has more sales numbers than Audi does, this paper proposes that the latter should exploit marketing data to gain a competitive advantage by gaining a broader perspective of its internal processes and identifying possible opportunities for improvement. This paper has also shown that other companies in the luxury brand segment could differentiate themselves in the market by adopting a unique service model and through improved technical expertise. To wade through the cutthroat automobile industry, this paper also proposes that leading automobile brands should pursue sponsorship as the main advertising strategy because it is more interactive and focused, compared to other available strategies. This advertising strategy is likely to increase their sales numbers and earn them a competitive advantage over their rivals. Works Cited Bhasin, H. 8 Advantages of Marketing Information Systems. October. 2012. Web. Johnson, R. BMW AG: Marketing Plan. 2015. Web. Klein, A. Marketing P lan: BMW 1-series in Germany, London, UK: GRIN Verlag, 2007.  Print. Kobran, S. How To Differentiate Yourself When You’re Not that Different. 2013.  Web. Kotler, P. Kotler On Marketing, New York, NY: Simon and Schuster, 2012. Print. Kumar, A. Marketing Plan: Audi Company Overview. 2014. Web. Ray, L. The Long-Term Effects of Customer-Oriented Sales Promotions. 2014.  Web. This essay on Promotional and Advertising Strategies – Automotive Industry was written and submitted by user Dangelo Ryan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Eight exciting careers for the world traveler

Eight exciting careers for the world traveler Working eight hours every day behind a desk isn’t for everyone. If you love traveling and are tired of spending all your paid time off and hard-earned money on only traveling once or twice a year, consider finding a job that gives you the freedom to travel the world. Here are eight jobs for the world traveler:1. Cruise line workerCruise ship jobs are a travel lover’s dream gig. You get paid to travel the world and interact with people of different cultural backgrounds. As if that doesn’t sound amazing enough, you’ll receive free food and accommodation while collecting a salary.These floating resorts offer plenty of opportunities for individuals of all backgrounds. You can be a restaurant server, a cook, bartender, an entertainment director or a performer in the cruise’s entertainment lineup.2. International tour guideBecoming a tour manager or a tour guide is one of the most rewarding and exciting ways to travel the world. You get to learn about the history and culture of different countries while sharing your love of travel with like-minded individuals.Wherever you want to go, there are plenty of travel destinations that are always in need of friendly, knowledgeable guides. With tour guiding, you’ll get to travel to fabulous vacation spots while getting paid. What’s more, if you’re good at it, you may get good tips, making your salary very competitive.3. Travel agentIn the age of the Internet where you can easily search and book flights and vacation packages online, you may think that the professional travel agent is a dead career. While it’s predicted that there will be a decline in this job over the next decade, it’s still a rewarding occupation for travel lovers.Travel agents work with resorts, cruise lines, airlines, and rental companies to secure travel arrangements for their clients. This means you’ll regularly go on free trips to luxury resorts sponsored by resorts or travel co mpanies. The nice thing about becoming a travel agent is that you don’t have to pass an exam to prove that you know your stuff. While there are no real required skills, it’s useful to know basic things like geography and history and stay on top of the latest news at different destinations.4. TEFL teacherTeaching English abroad is just as rewarding for you as it is for your students. You’ll get to help students acquire one of the most sought-after skills in the world (speaking English) while immersing yourself in the country’s culture.Jobs are in abundance, but you may need a bachelor’s degree, TEFL training, TEFL certification, and some teaching experience. If you’re thinking about what countries to teach English abroad, Thailand is one of the most popular TEFL destinations you may want to consider. Other top TEFL teaching destinations to consider are Vietnam, Korea, Japan, Dubai, and Taiwan.5. Au pairBeing an au pair is one of the oldest an d most famous travel jobs. If you work well with children, consider taking up an au pair job. An au pair works for a host family in a foreign country and provides childcare services. Alongside childcare, you may help out with light household chores.You’ll receive free board and lodging as well as pocket money. Although the salary may be relatively low, you’ll get to immerse yourself in another culture as an extended member of the host family.6. PhotographerIf you’re skilled with a camera, you can turn your photographs into cash while traveling the world. As a travel photographer, you’ll be required to capture a variety of sites and events including destination hotels and resorts, outdoor adventures, scenery, cultures, local events, and customs.You can choose to become a full-time photographer and work for a company or as a freelancer. Either way, you will travel the world while making money.7. Website designerWe live in an exciting time where anyone can m ake a living online. Becoming a web designer is one of the occupations with oodles of potential and scope for employment. And, starting your web design journey in the field is easy – just choose a development specialization like JavaScript frameworks, HTML or CSS, get essential coding skills and launch an online portfolio.8. Flight attendantThis is the most obvious jobs that involve travelling the world. It doesn’t require a degree but the requirements may vary from one airline to another. Most major airlines require prior customer service experience and a certification from a relevant aviation agency. Some airlines may require you to be able to stand on your feet for extended periods of time and reach the overhead bins.Worth mentioning is that the work isn’t easy and the hours are frequently erratic. However, you’ll get the opportunity to travel around the world. Plus, you’ll get free or discounted flights for you and your family.These eight jobs will enable you to explore the world while making money and building your career. Just be sure to choose one that’s fit for you.About the Author: Riya is an inspired writer writing in several areas of expertise. With spending her years working marketing communication, Riya is delighted to work with aspiring small business owners. Connect with Riya on Twitter, @sanderriya.

How to Get Free Cat and Dog Food

How to Get Free Cat and Dog Food If youre having trouble affording dog food and cat food, you may have a variety of solutions to check out before re-homing your companion animal. Animal shelters increasingly recognize they can avoid contributing to shelter overpopulation by thinking outside the box. Food programs are popping up in many different venues to help you keep your cat or dog right at home. Why Keeping a Pet Matters When personal finances tank, putting food on the table is challenging enough without adding a few furry faces to feed. But it’s when things are at their lowest point that when the true value and worth of animals become crystal clear. Writing for Webmd.com, Dr. Ian Cook, psychiatrist and director of the Depression  Research and Clinic Program at UCLA, says: Pets offer an unconditional love that can be very helpful to people with  depression†¦ Taking care of a pet can help give you a sense of your own value and importance. It will remind you that you are capable that you can do more than you might think. A little boost in attitude and outlook could mean a lot to someone who is feeling pretty hopeless. Looking for an alternative to giving up your companion animal will not only give you a mission, it will remind you of the kindness of other humans; something of which we all need to be reminded from time to time, but especially in cases of misfortune. Where to Find Free Pet Food If youre in search of sources of free pet food, youre not alone. In fact, many organizations are aware of the issue and have created resources to help. For example: Some animal shelters maintain a pet food bank. When a distraught companion animal guardians visit the shelter with the intent to surrender their animal, instead of signing a surrender form they are given an application for food subsistence.Meals on Wheels found that pets are the only family that some seniors have and that some of their clients were sharing their meals with their pets when they couldnt afford pet food. In 2006, Meals on Wheels started the We All Love Our Pets (WALOP) initiative. Not all local Meals on Wheels programs offer pet food, so check with your local program.The Humane Society of the United States maintains a  list of national and local organizations that offer free pet food, low-cost spay/neuter services, and temporary foster care if you need help. How to Request Or Provide Help with Finding Pet Food If youre not sure where to start looking for or providing free pet food, you may find these suggestions help to break the ice. Ask your local shelter if they have a pet food bank. If you are not in need of one at the moment, offer to start one.Use search engines to research â€Å"pet food banks and meals on wheels programs in (your city). You may be surprised at all the good things that are happening in your own community.Talk to your grocer about saving dented and newly out-of-date pet food items and donating them to a shelter where you may be able to avail yourself of same.Use social media to let everyone you know you are taking up a collection to build a food bank and ask for donated food items once intended for a now-deceased animal.

The entrepreneurial organization Essay Example | Topics and Well Written Essays - 2250 words

The entrepreneurial organization - Essay Example They can only thrive in an environment of relative freedom. Under industrialization, bureaucracy was the dominant form of organization. The factory was designed to produce standardized products; the bureaucracy was designed to produce standardized decisions. Many major corporations of today developed in an industrial society, based on a bureaucratic model of machine-like division of function, routine activity, regularity, seeming permanence, and a long vertical hierarchy. It was a world of mass markets uniform goods and services, and long production lines. During the 1990's, however, the top-down authoritarian management style began yielding to a networking style of management. Horizontal communication in a networked environment is freer and more fluid, with few bureaucratic barriers. In the new style of management, people learn from one another peer to peer, everyone is a resource for everyone else, and each person gets support and assistance from many different directions. In any bureaucratic structure, people tend to feel they cannot change their environment and thus may never seek the information that might change it. In sharp contrast, the new emerging form of organizations supports change, innovation, and individual initiative to an optimal degree. Intrapreneurship simply represents an organizational culture that allows employees flexibility and authority in pursuing and developing new ideas. Intrapreneurship is nothing but entrepreneurship practiced within the context of a large established organization. An intrapreneur is involved in the "venturing" process, that is, in developing a new business inside a corporation from its initial idea until it becomes a viable business. Often an intrapreneur must lead a project with an entrepreneurial vision , willingness of using power , leadership, motivation and ability to overcome resistance and barriers (Johansen, 2002). Joseph Schumpeter (1883-1950) was a pioneering researcher in the field of entrepreneurship, he studied the role of the entrepreneur as an innovator, i.e., the person who develops a new product, a new market, or new means of production. Schumpeter distinguished between dependent and independent entrepreneurs, the former being those who are connected to an existing company, and the latter being those who start their own companies. Although coined and popularized by Gifford Pinchot in 1985, the term 'intrapreneur' (short for intra-corporate entrepreneur) essentially means what Schumpeter called a dependent entrepreneur. Several factors in organizations can have an influence on intrapreneurship/entrepreneurship. Usually, there are any number of barriers to innovation that can occur in organizations. Among all these factors and barriers, the degree of bureaucratic-style management within an organization can have the most adverse impact on the levels of individual initiative. 2. The Paradigm Shift Bureaucratic-style management is fading from the scene, albeit gradually. Mega corporations may be thriving, nonetheless their internal structures are becoming more geared towards innovation. Once considered a contradiction in terms, corporate intrapreneurship has become widely accepted in successful companies, such as 3M, Intel, and Coca-Cola.Also, in the fiercely competitive world of high

Fordism and Post-Fordism as Theories of Work Organisation Essay

Fordism and Post-Fordism as Theories of Work Organisation - Essay Example 54-55), it was not until over twenty years later that the term Fordism came into being. Antonio Gramsci, an Italian Communist imprisoned by Mussolini from 1926 to 1937 (Slattery, 1991, p. 125), authored the article 'Americanism and Fordism' in 1931. In this stinging critique of capitalism, he breaks down the fundamental changes occurring to the characteristics of labour. For 'the purpose of American society-developing in the worker to the highest degree automatic and mechanical attitudes, breaking up the old psycho-nexus of qualified professional work and reducing productive operations exclusively to the mechanical, physical aspect' (Gramsci, 1931, p. 290). Generally, Fordism is defined by standardisation of labour and components, usage of the assembly line, strict specialisation of semi-skilled labour and high production levels. This mass manufacturing depended on a stable economy and a predictable mass consumerism, for 'without the mass consumption of mass-produced products, companies would quickly go bankrupt' (O'Donnell, 1997, p. 252). The fundamental need for so many consumers led to the development of widespread advertising (Kirby et al, 2000, p. 340). Yet what distinguishes this paradigm shift is, as Gramsci noted above, the removal of decision-making power from the worker. A relative contemporary of Ford, Frederick Taylor, proposed that all mental activity should be removed from the factory floor so workers could almost become machines, with their pay tied to personal productivity (O'Donnell, 1997, p. 288). Fordism meant great homogeny, efficiency and output, which in turn meant greater prosperity. However, the strict division of labour created an unmotivated work force increasingly alienated from management. Competitive pay was not sufficient to stop the rapid turnover, and the growth of unions such as Industrial Workers of the World during this period attests to this dissatisfaction (Grint, 1998, p. 284). Additionally, Fordism needed a reliable economy and consumer base-this is illustrated by the number of companies, such as Ford, which only survived the American Great Depression due to large scale government intervention (O'Donnell, 1997, p. 252). Another factor is that drastic increases in productivity of the first stage of Fordism were unique-subsequent changes were less effective, for 'there was a finite limit to, or at least declining return from, the extent to which time and motion studies etc. could increase productivity' (Grint, 1998, p. 284). Once an entire industry converted, it became difficult to continue finding significant ways to heighten productivity and furt her decrease costs. Eventually these disadvantages, along with the rise of a new type of mass consumerism, would set the stage for the conditions the next theory of work organisation is based upon-Post-Fordism. As technological advances and consumer wants became more varied, a new theory of work organisation was proposed in The Second Industrial Divide by Michael Piore and Charles Sabel in 1984. Responding to the economic downturn of the 1970's and the limitations of mass production (Kirby et al, 2000, p. 340), they held that a new system was coming into being, motivated by increasing consumer demand for specialised